You’ve maybe never heard that name. But you have played his games. The President of Nintendo and his thoughts on the ever-changing gaming scene. Maybe ya wanna listen?
“There are now many ways for consumers to entertain themselves. And the competition of chasing after that precious, limited time that consumers have is as intense as it’s ever been.”
“Not just streaming, but any kind of new technology, whether that is going to be appealing to the consumer or not really depends on the quality of the experience that we can provide.”
“Innovation is making something that most people perceive to be impossible into something that’s possible.”
“It’s very important for us to constantly ask ourselves, ‘Is there something impossible that I can make possible?'”
“Nintendo is Nintendo because of our games, characters and intellectual property.”
“Giving our teams the freedom to experiment with new ideas is something I strongly agree with.”
“It’s just part of the video game and entertainment business to constantly have that impeding sense of danger. Basically, that means this is a very severe business.”
“The gaming population has a strong, grassroots influence. And technology that’s employed in video games often becomes standard elsewhere. For example, touch screens were only widely used in smart phones after they were made popular by the Nintendo DS.”
“Our objective has always remained the same. To connect and entertain more consumers with Nintendo IP. We hope they become interested in the world of our dedicated video game experiences. By doing this, our goal is to create a connection that transcends a particular game, platform, or console generation.”
“The reason we have the opportunity to hear from our customers from all around the world who loved playing Nintendo as a child and now play with their children is because those customers actually work at Nintendo now. We want people who feel like that to join the team.”
“We realize that unless we reach outside of video games, that it’s going to be difficult for our creative vision to come to fruition.”
“Expansion can’t happen without the freedom to try something new, and the courage to step into unfamiliar territory.”
“The importance of the Japanese market will not change for us. We study the declining birthrate and increasing age of the elderly. Then develop products that appeal to a wide range of generations is necessary. If we do that, we can find success with many people despite how the Japanese market may change.”
“Lately I’ve been into Pokémon which came out for the “Switch Lite”. I love catching all the Pokémon found throughout the game.”